Khairul Nisa Ismail

Khairul Nisa Ismail is the CEO of SEDANIA Innovator Berhad's fintech & consumer tech arm,SEDANIA As Salam Capital Sdn Bhd. With an extensive career spanning over 25 years, she's renowned for her marketing and communication expertise, notably in the fintech and airline sectors. A lawyer by training, Nisa excelled in previous roles at major companies like AirAsia and Malaysia Airlines, focusing on loyalty and customer engagement. Before her current role, she led marketing and regional partnerships at BankBazaar Malaysia. Under her leadership, SEDANIA As Salam Capital expanded its client base, introduced Assidq.com, pioneered the GoHalal Financing Program in 2021, and established strategic tech partnerships to bolster the Islamic Digital Banking ecosystem. Her instrumental role in the acquisition of a stake in Wasiyyah Shoppe in early 2023 marked a significant step in digitising hibah solutions. SEDANIA As Salam Capital recently launched Malaysia's first fully-digital Hibah platform, JOMHIBAH, for Islamic inheritance management offering a seamless and integrated solution for Hibah financing and essential information on Hibah. JOMHIBAH enables individuals to strategically plan their inheritance, especially for properties, by seamlessly integrating Hibah into their existing legacy planning. Nisa's relentless dedication and contributions has earned her the Distinguished Entrepreneur Lifetime Achievement Award at the World Digital Economy & Technology Summit in 2022 as well as Women Entrepreneur of the Year at the Asia Corporate Excellence and Sustainability (ACES) Awards 2023. Recently, on 25th September, won a 2024 “World Outstanding Women CEO Leadership Excellence Award” at the 2024 WORLD WOMEN ECONOMIC & BUSINESS SUMMIT.